Click image to watch Ed Sheeran debut “Don’t” in Beats By Dre commercial
With his new album quickly approaching, we expected to see incidents like this from Ed Sheeran. Off the back of Apple’s huge purchase of the Beats By Dre brand, a new commercial has surfaced, featuring a brand new track from Ed titled “Don’t.” The clip shows the UK singer storming into a room in frustration, while choosing the following option on the Beats Music app: “I’m in a hotel room feeling pissed off and feel like writing a song to a 90s hip hop beat.”
The song centers on a girl cheating on him with a friend, with the footage showing flashbacks of the lover and consequently dishing out his emotions on the mic.
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