Rising Oakland singer/rapper Elujay is getting ready to release a new project titled Avnt-Gard in the near future, and this week, he’s sharing a brand new single from it. His smooth new song “Worth It” is a collaboration with the superb Joyce Wrice, and was premiered by Zane Lowe on his Beats 1 show.
“I was a visual artist before I made music and I wanted to show the abstractions of music,” Elujay says about his new project. “I wanted to make songs that weren’t traditional because that’s what avant garde is loosely based around, the idea of being abstract and non contemporary, so that was why I named it that. Also, I feel like a lot of music nowadays isn’t focused on the art aspect anymore, it’s overshadowed by image and persona. I want people to understand the importance of art.”
OS REWIND: Elujay – Streamin’ (feat. Chris McClenney)
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