When the news came out that Snoop Dogg bought Death Row Records, people were rejoicing. Everyone was commending the OG for buying up his old label and figured this would be great moving forward. Then, a few weeks later, classic albums from the catalog disappeared from streaming services with no explanation in sight.
Thanks to an interview with REVOLT TV’s Drink Champs, Snoop explained why the music from Death Row was removed, including albums like Doggystyle, Dr. Dre’s The Chronic, Tha Dogg Pound Dogg Food and more.
“Those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels. So what I wanted to do is snatch my music off, create a platform, which is something sort of similar to Amazon, Netflix, Hulu, there’ll be a Death Row app.”
According to Snoop, the music will “live in the metaverse” and the company will operate as an NFT label (like he’s mentioned in the past before).
He also sounded off on streaming pay and what a stream is worth:
“Nobody in here can tell you what a stream adds up to. It’s a fraction of a penny. It’s a third of a penny. So you get 100 million streams and you don’t make a million dollars. So what the f— is that? But you want me to keep giving you my music but somebody’s making the money and it ain’t me. And I can’t afford to keep doing that. And I want to create an avenue to where I can show people how to not always have to go through the slave trade but create our own trade where we engaging with our own fans, that’s my own music that’s making money off of the music and then making us money off of the music by being traded and sold.”
You can watch the entire interview below.
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