#PGLang
Last March, Kendrick Lamar wiped out his entire IG page, and posted two photos of his new company, PG-Lang. Since then, he’s been helping guide 20-year-old Los Angeles buzzing rapper Baby Keem and readying his next major album. In that time, Top Dawg Entertainment and Punch have been teasing plans of content for K. Dot and essentially their entire portfolio of artists.
However, with Kenny upstarting his own creative brand, we noticed it first revealed in The Weeknd’s new visualizer for “Blinding Lights (Remix)” with ROSALÍA. Considering he’s already working with superstars like Abel X.O., we’re curious if Kenny and Dave Free are already directing for other big names – including their own.
Take a look at content below.