Onika switches management teams. .
This week, Variety reported that Nicki Minaj had parted ways with Gee Roberson, Cortez Bryant, Blueprint, Maverick Management. For the bulk of her career, after Fendi, she worked with the pair, including getting linked up with Birdman and Lil Wayne at Ca$h Money Records.
The last straw in the partnership, may have been at Coachella last Sunday, when she had a technical difficulty of no sound at her performance. Onika was slated to transition into film two years ago and leave music behind, but that didn’t go too well on initial roles.
This enabled Cardi B to take over the game overnight; which opened the door for several newcomers like Megan Thee Stallion, City Girls, Stefflon Don, Rico Nasty and Saweetie to name a few. Over the last 16 months, we’ve seen Nicki like we’ve never seen her before, including having a tour cancelled with Future and multiple shows earlier this year ended.
While reigning over the music game with her fellow YMCMB mates this decade, behind-the-scenes situations followed Nicki – and it’s starting to catch back up to her. This means she’s had to endure career sabotaging from people that she had a falling out with. From hiring a new team, she’ll have less “yes
men people” around, and tell her the right moves to make in repairing her brand.
Last August, her Queen album also peaked at no. 2 on Billboard, which was her first time ever not debuting on a top chart for urban genres. While the project eventually went to receive a platinum certification from RIAA, it was largely contributed to 6ix9ine’s hit-single, “FEFE.”
This new move should be a clean slate for Ms. Minaj, as we’re hopeful she’ll put energy back into making hit-songs and leave the beef alone. This isn’t a knock to her old management either, who will benefit from this move as well, starting off fresh on their own.
Let us know in the comments what you think is next for the career of Nicki.
Coachella ‘19 fail