Artist: Nicky Jam feat. Will Smith & Era Istrefi
Song: “Live It Up”
Producer: Diplo
OST: 2018 FIFA World Cup Russia
Director:
We are around the corner from the start of the 2018 World Cup next week and the anthem for the event is in full force. Nicky Jam has teamed up with Diplo, Will Smith and Era Istrefi to bring you the soundtrack to the FIFA tournament in Russia and get everyone in the world dancing. In the “Live It Up” clip, we can see fans from all over enjoying games at the stadium, at the bar and barbershop as some of their favorite players score goals. Istrefi is also seen partying with the natives in the city as The Fresh Prince comes with the energy inside the abandoned building. Kids throughout the video show their soccer skills, even going as far as playing with Brazil legend Ronaldinho while he breaks out the tricks.
You’ll be hearing this song a lot this summer if you’re going to be tuned into the World Cup, so start getting used to it.