Artist: Royce Da 5’9″ feat. J. Cole
Song: “Boblo Boat”
Producer: 808-Ray & Cool & Dre
Album: Book of Ryan
Director: J. Cole
Directed by J. Cole himself, the new visual finds the two artists at a carnival and rapping in-between ferris wheels and other amusements. “Nothing compared to our family trips, my uncle shook hands with a manly grip,” Royce raps on the song. “All this hand-me-down shit I had had an uncanny fit, all the gangstas I had in my family had me anti-bitch.” Cedric the Entertainer also makes an appearance as a security guard.
The Book of Ryan album, which he’s calling his “greatest piece of work,” will be released on May 4th.