Artist: Ty Dolla Sign feat. J. Cole
Song: “Purple Emoji”
Producer: MXXWLL
Album: TBD
Director: Olivia Rose
Just off the preview we knew that Ty Dolla Sign had one on his hands with “Purple Emoji” and once the single dropped, it was a wrap. His new record with J. Cole gets an accompanying visual today and it’s dedicated to all the day one’s that hold it down for each other on the love tip. In the clip, we can see couples from all walks of life (old, young, gay, biracial, etc) being lovey dovey with each other and just showing how in their feels they really are.
The director for the video said this about it:
“‘Purple Emoji’ instantly connected with me on an authentic level. It’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to. I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”
Get ready for that summer album from Ty Dolla because it’s on the way and it’s promised to be a certified banger already. He’s been killing features this year and last, so if he held some fire for his own shit, he’s out of here.
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