Over the course of the years, technology just keeps getting better and old visuals that were so dear to us become dated and low quality.
That’s why Universal Records and YouTube have formed a new partnership to bring you some of the most classic videos in their catalog like you’ve never seen them before. Thanks to a new #Remaster hashtag, UMG is upgrading up to 1000 titles in the highest format possible, both in audio and visually.
Among those titles include classics from Tom Petty (“Free Falling”), Lady Gaga (“Bad Romance”) and Beastie Boys (“Sabotage”).
Also included in the first batch of videos are those from the likes of Boyz II Men, Janet Jackson, Smokey Robinson, Lionel Richie, Gwen Stefani and Maroon 5. Plus a whole lot more.
In a statement, Michael Nash, Executive VP of Digital Strategy at UMG said:
“We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”
One thing to take into account is that about 1000 titles will be added throughout the course of the process and the whole project should be done by 2020.
Check out some of the new remastered videos below and take it back to the classics.