This entire year, Big Baller Brand and those $495 ZO2’s were the talk of Los Angeles and beyond. Lavar Ball successfully created a buzz around his brand, son and has used to it to make some money. Plenty of people voiced their hate towards what he said, and in turn, towards BBB, but there has also been a lot of people supporting the independent grind.
One of the smartest businessmen in the NBA, Kobe Bryant, recently sat down with CNBC to talk about innovation, Mamba Mentality and sports drinks.
He also spoke on Big Baller Brand and had some wise words for Lonzo and company. He said that the product should be the focus of their time, even before the marketing and show behind it. He said if the product is not properly executed, you won’t succeed like you want.
You can watch the full interview about BodyArmor below and why he wants to become the biggest sports drink company by 2025, he shits on Gatorade, why Elon Musk is such an inspiration and more. Are you going to be drinking this shit, though?
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