Say hello to the ZO2 Prime sneaker
After adidas, Nike and Under Armour passed on Lavar Ball’s licensing play for Big Baller Brand, the Ball family has gone ahead and taken things independent.
Big Baller Brand has unveiled the first signature sneaker for Lonzo Ball, the ZO2, which will retail for $495 on their online website. The shoe is low-top and mostly all black, with python microfiber texture and patent leather. The BBB shows up on the tongue and left/right heels.
He released the news as part of a SLAM Online video, which talks about why he decided to do it on his own and what BBB means to him and his family.
Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! 💰
— Lavar Ball (@Lavarbigballer) May 4, 2017
EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.
Independently made by Big Baller Brand.
— SLAM Magazine (@SLAMonline) May 4, 2017
“The ZO2 Prime is ushering in a new paradigm on and off the court. The ZO2: PRIME was meticulously developed at every stage by Lonzo Ball. Debuting in a low-top cut, the Prime flies first class without compromise.”
A full bed of shock absorbent material keeps the shoe lightweight for high-speed performance. With a Custom Hand painted the bottom, Microfiber python texture in Matte Black, and a Delorean finish.”
You can also buy an autographed pair of the ZO2 Prime for $995, if that is what interests you.
Lonzo hasn’t even been drafted by an NBA team yet, but he already has his own signature shoe. Are you going to give into the hype? Is the price tag too greedy for your tastes? Is anybody going to cop these kicks? We’re sure Nike, adidas and Under Armour are laughing somewhere.