The Future takeover for 2016 continues and it is expanding past just the music. The rapper has now branched out and partnered with a shoe company, making his next move a FREEBANDZ and Reebok collaboration. Future has been hinting at the move for weeks now, but it is now official.
Reebok already has Kendrick Lamar on its roster already, as they have brought back a number of silhouettes and retro releases. It will be interesting what the two sides come up with.
“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!” – Todd Krinsky, Global Vice President of Reebok Classic
“I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.” – Future
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