Coming August 24th!
Nearly a year ago, The Weeknd formally joined Puma as the brand’s official ambassador and has been working on projects for the big partnership. This week, the Toronto star confirmed that he was finally gearing up to release his official signature sneaker, The Puma Parallel.
In an interview with Footwear News, he seemed very excited about the release for his shoe; which he cites will be part of his current Starboy persona (originally showcased his music video).
He went to say, “To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it.”
Look for them to arrive this August 24th at Kith for the price of $220 USD.