MOTHERFUCKING STARBOY
With his new STARBOY album on the way, The Weeknd is branching out to more ventures than just music. The Toronto singer has now signed on to be PUMA’s Global Brand Ambassador and creative collaborator.
The new gig will kick off in November and been seen online and in-stores as the “Run the Streets” campaign, which will feature Abel in plenty of PUMA active wear gear and kicks. Not only that, but The Weeknd has designed his own sneaker collection and apparel line (you can see some of it in the video for “STARBOY”). The clothes are slated to drop in 2017.
Abel now joins the cast of Kylie Jenner and Rihanna as part of the brand.
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