Jay-Z Celebrates 10 Years Of Rocawear With Spike Lee-Directed Ad

“We’re shooting the commercial. The commercial is about Rocawear, what we meant to the culture. The aspiration to maintain and be around for 10 years.“

Click the jump to see some behind the scenes pictures from the commercial courtesy of Walik Goshorn. The Blueprint 3 is scheduled for release on September 11th, 2009.