Artist: Alex Da Kid feat. X Ambassadors, Elle King & Wiz Khalifa
Song: “Not Easy”
Producer: Alex Da Kid
Album: TBA
Director:
Alex Da Kid garnered much recognition over the years producing for such artists as Dr. Dre, Rihanna, Eminem, Nicki Minaj and Imagine Dragons among others. Nearly two weeks ago the super producer released his debut single as a lead artist and tapped some well-known names in music on “Not Easy.” Today, the British producer is sharing an accompanying music video for the X Ambassadors, Elle King and Wiz Khalifa featured song that evokes raw emotion and power.
The video doesn’t feature any of the mentioned artists, instead Alex Da Kid shares a powerful clip that follows a number of people and their life experiences of losing loved ones. Whether it be from the prison system, broken relationships, and fatal accidents. It’s not easy to get over these tough things that happened.