To add to their successful moves in terms of marketing techniques, Pepsi have announced the completion of a $50 million deal with Beyoncé in return of her position as the global brand ambassador. We’ve seen concepts in the past where musicians have proved to be a huge addition to a company, which is where the popular soft drink brand have created their ideas from. The deal is set to include the diva’s presence on a number of billboards, websites and appearances on your favourite channels. The first chance we’ll get to see the partnership on our television sets will be at the halfway point of the upcoming Super Bowl event, coinciding with her live performance.
However, this isn’t the first time we’ve seen Beyoncé representing the brand, having been featured in four commercials prior to the multi million dollar signature. We’re truly looking forward to seeing how Pepsi will flourish with one of the most popular females in the world to their name.
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