How Kendrick Lamar Strives to Make Timeless Music

Watch K. Dot’s interview with TIME Magazine

A few weeks ago, TIME caught up with Kendrick Lamar for a recent sit-down interview. The Compton, Los Angeles rapper is gearing up for his coming out party at the GRAMMYs next month, which he touched on wanting to consistently make timeless music. He went to cite how his To Pimp a Butterfly can live 20 years from now, saying fans will be able to properly grasp and understand down the line. Watch more from the interview, where K. Dot wants to continue to make music that will live forever and stay away from microwaveable content – beyond a trending topic.

Kendrick Lamar’s “Witness Greatness” GRAMMYs Commercial


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