“It’s couture military,” Rihanna explained. “Everything is surrounded around the idea of something military. We have tanks, we have troops, we’ve got helicopters, we’ve got explosions. We’ve got lots of cute outfits, lots of bullets. It’s crazy.” – Rihanna on MTV
What a coincidence her video would be themed around war because just earlier in the week the news was announced that 30,000 more troops would be sent to Afghanistan.