Artist: Snakehips feat. ZAYN
Director: Alex Southam
British production duo Snakehips already have a platinum selling record under their belts with “All My Friends” — and they’re looking to add another. They just might do that with the ZAYN assisted smash “Cruel.” A few weeks after the songs initial release, Oliver Lee and James Carter are back to release the official music video, directed by Alex Southam. The duo don’t appear in the video, by Malik does and it finds him inside a dimly-lit nightclub, surrounded by dancers as he makes his way through the club full of neon lights.