Artist: Black Atlass
Song: “My Life”
Producer: Oliver Goldstein
Director: Kid Studio
The newest member XO Records, Black Atlass, is sharing the video for his new single “My Life.” Directed by Kid Studio, the new visual finds the Montreal singer wandering around The Theatre at Ace Hotel in Los Angeles in the company of a woman.
“This is exactly the opportunity I’ve always been looking for,” he says. “The Weeknd, he’s someone that’s an idol to me. And I’m lucky enough to consider a friend and to be a part of my life has just incredibly inspiring. But really just the whole team is sort of a mentor to me and every once in a while. But the way that the team works: very supportive very family oriented.”
Atlass’ first album on XO is due out later this year, and we’re excited for what’s to come.